Welcome to Marketing Practices


At Marketing Practices, we love helping Practice Principals and Practice Managers plan and implement effective marketing strategies to attract new patients and retain existing ones. 

Having coached many practices over the years we understand that marketing a practice is challenging yet rewarding at best, overwhelming at worst:

  • You lack the time, so your approach is a little ad hoc and doesn't seem to get much traction. 
  • You realise the value of a strong online presence, but find it nearly impossible to keep up to date with the rapid developments in digital and social media marketing. You have a sense that there is a great opportunity... if only you knew how.
  • No matter what you do, you just don't seem to be attracting your ideal patients, the ones that are profitable and you enjoy treating. 
  • You know you offer great patient service but you need to increase awareness and build the reputation of your practice in order for it to grow. How do you encourage your patients to authentically refer your practice without feeling like a salesperson?

We also understand that marketing is just a small element of all the things that you are juggling with the heavy demands of running your practice. 

This is where we come in...

Marketing Practices is a marketing help desk​ for Australian Practice Principals and Practice Managers of dental, medical, chiropractic and physiotherapy practices, to gain knowledge, training, expert advice and support. 

If you're ready to take action and grow your practice then add your name to our priority waitlist and be the first to know when we next open the doors of the Marketing Practices membership.

  • To have an expert marketing mentor to bounce your ideas off, and guide you through your marketing strategy and implementation. No more guessing.
  • To be regularly updated with all the latest social media marketing trends, tools and apps and how they relate back to marketing your practice. 
  • To get a steady stream of new ideas to market your practice that are compliant with the Australian Guidelines for Advertising Regulated Health Services.
  • To be guided through creating and implementing your individualised practice marketing plan... One that is practical to implement. 
  • To gain new patients and increase the value of existing ones resulting in a growth in revenue and profitability. 

Online training modules that take you step by step through our success roadmap designed specifically to help Australian practices market themselves effectively. 

Expert interviews with innovative industry leaders.  

One on one coaching, via a zoom call, to provide support, answer your questions and overcome any roadblocks you might be facing. These individual calls are designed to keep you moving forward and stay on track to achieve your marketing goals.  



Our exclusive facebook community is a supportive, collaborative environment where ideas, wins and struggles are shared. We inspire and encourage each other to achieve much more than than what is likely possible on your own.     

Who is the Marketing Practices Membership for? 

We empower Practice Principals and Practice Managers to achieve practice growth by helping them implement effective marketing strategies. The types of practices we work with are Dental, Medical, Chiropractic and Physiotherapy practices.

The Marketing Practices Membership is for you if:

- You like the idea of having a marketing expert to mentor you and be available for you to ask questions and get advice on an ongoing basis.

- You want clarity and a step by step approach to marketing to achieve results.

- You want the advantage of having access to the latest marketing techniques delivered to you in bite sized, relevant and actionable modules. 

- You are ready to roll up your sleeves and take proactive ownership of marketing your practice.

- You are prepared to allocate time (either yourself or your staff members) to complete the training modules and implement your marketing strategies. 


Frequently Asked Questions

Marketing Practices is a subscription membership program designed to step you through our success roadmap in order to achieve your marketing goals. 

You will receive

  • Training modules delivered weekly via our online member portal (these can be viewed at any time convenient to you)
  • Monthly, one on one mentoring delivered via a 30 minute zoom call to answer your questions, keep you accountable and help you move forward.
  • Access to our supportive community 
  • Expert interviews
  • Marketing tips, templates and ideas
  • And we like to surprise our members too with added bonuses here and there!

When we welcome new members we put a tremendous amount of resources into mentoring and coaching them to achieve their marketing goals.

Keeping our doors opened for enrolments year round would distract from our existing members' experience. You can add your details to the priority waitlist and we will keep you informed of when enrolments open. 

Our membership is ongoing. You can either choose to sign up at a monthly rate or opt for the discounted annual rate. 

Either way, we will continue to serve you with inspiring, practical and relevant training content and mentor you for the life of your membership to help you move forward and achieve your goals. 

No, Marketing Practices is all about coaching and empowering practices to implement their own marketing activities based on our step by step learning modules.  

If you are NOT prepared to invest the time and allocate resources to take action and accountability for marketing your practice, this is NOT an appropriate membership for you. You would be better off approaching a marketing agency that offers 'done for you' services to help you. 

The Marketing Practices Membership is designed to educate and empower you with information to make confident decisions about marketing your practice. 

Your additional marketing investment may be negligible or larger depending on the resources you have available and the marketing strategy that you choose to take.

You may need to engage the services of a graphic designer, web developer, photographer, videographer and other marketing suppliers. 

You are welcome to use suppliers that you already have relationships with or we can recommend our contacts. The choice will always be yours as you will always remain the key decision maker when marketing your practice.

Our role is to be your trusted marketing mentor and to provide advice and guidance. 

We teach you how to manage these working relationships to your advantage, so that you benefit from both cost and time efficiencies. 

The Marketing Practices membership will help you improve your relationship with external marketing suppliers. We'll teach you how to improve both cost and time efficiencies and get you better results. You will learn how to:

  • Effectively brief an agency
  • How to manage a good working relationship with the agency
  • How to negotiate with the agency and how to save money
  • How to analyse results and ensure the agency is accountable 

We will also provide you with trusted advice on your individual marketing strategy. Our opinions are based on evidence, results and what's best for your individual practice.   

Marketing Practices is designed specially for Australian practices only. 

The Guidelines for Advertising Regulated Health Services relate particularly to Australian Legislation and Australian Consumer Law.

The core teachings in Marketing Practices are mindful of these guidelines and of the requirements under Australian Law only. 

It is for this reason that we only offer Australian practices access to our membership. 

This membership is for Australian Dental, Medical, Chiropractic or Physiotherapy practices.

We are confident that once you experience the Marketing Practices membership you will appreciate the value that we provide. Our primary focus is to make sure we are providing you with the best opportunity to achieve your results. 

It is for this reason that we don't insist on any lock in contracts for our membership. Should you not wish to continue with your membership, simply email us on [email protected] to inform us and we will action your membership cancellation, no questions asked. 

This will mean that your access to the learning portal, all training materials and our community group will also cease.  

Collaborating Partners

"I highly recommend Michelle from Marketing Practices. Her online training modules are well organised, clear and easy to understand, and full of ready to use information that will work to grow your business immediately. Michelle's coaching has helped our clinic to increase our intake of new patients per week by 60%!!"

Dr Julia Vitali

"Michelle has guided us through marketing our practice for several years. She's passionate, highly experienced and always focused on maximising results. Marketing is no longer overwhelming as Michelle shares knowledge and advice that is easy to understand and implement."

Dr Martine Holford
Pain Medicine Specialist

"I can personally recommend Michelle as one of the smartest marketers I have ever work with."

Virginia Hyland
Founder, Hyland Communications Group

"Michelle has an exceptional understanding of marketing particularly as it relates to dental practices. I can’t recommend her services highly enough. "

Dr Ray Khouri
Dentist & Co- Founder of Dental Corporation

"Michelle takes an incredibly daunting topic and makes it easy to understand and apply. She not only has a wealth of experience and knowledge, but she is an incredibly genuine, kind and humble soul. I have learnt so much from her and am so grateful to have her as a mentor."

Aimee Carter
Strategic and Clinical Projects Manager

"Michelle is absolutely fabulous to work with! We are so lucky to know her and had her help to set up our own business. She is very experienced, easily accessible, thorough and helpful. I would highly recommend her to anyone looking to make on-line presence more valuable."

Dr Sara Nezafat Khah
Thornton Medical Centre

"Thank you Michelle, for the fantastic tips. Your training was the best investment I had made when I started my practice. We started Beach Road Surgery and Skin Clinic (https://www.beachroadsurgery.com.au) in December 2021 in the middle of the pandemic, and I was very concerned about the big risk I took. Thanks to you my facebook posts went viral in the community. From day one, I was completely booked out for weeks in advance, not needed to spend any money on marketing. Everything was done by myself with your help. Thank you and keep up with your great work helping practices like mine. "

Dr Thilan Walgamage
Beach Road Surgery and Skin Clinic

Marketing Practices acknowledge the Borogegal and Cammeraigal people as the traditional custodians of this land. We pay our respects to elders past and present.

May we continue to respect the land as they have.


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